Dr Wingnut

Day: August 16, 2006

  • Status quo

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    Dr Wingnut
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    Bureaucracy defends the status quo long past the time when the quo has lost its status.Laurence J. Peter

  • Marketing physics is trivial compared to technology

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    Dr Wingnut
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    What should engineers developing products know about marketing?There are three laws of what I call marketing physics, three things that matter.  The first is “overt benefit,” which, in a consumer’s words, is “What’s in it for me?”  The second is “real reason to believe,” which translates to “Why should I believe you?”  And the third…