Gateway drugs

I was reading the CTO Connection in Infoworld on 29 March 2005 where the Chad Dickerson said, “Some call the iPod the ‘gateway drug’ to the OS X platform.”  What a great reference.  The only other company that comes to mind that has that kind of marketing clout in my mind is Harley Davidson.  I mean for God’s sake, people have the damn corporate logo tatooed on their bodies — that’s loyalty.  Do any other companies come to your mind that are in that class?