Illogical sales campaign of the year

One of the largest hospitals in Saint Paul, Regions Hospital has these billboards around the city with the following tag line: “We treat everything as critical.”  This has got to be one of the worst sales campaigns of the Century.  If they treat everything as critical, then they treat everything the same, therefore nothing is critical.  I’m sure that the advertising executives got a huge pile of dough for telling us that the place has mediocre care, even if it isn’t true.

I’m sure that those of you who took formal logic classes in College can write in and explain the proofs that make this so.