On 28 October 2008, Robin Harris at ZDNet wrote:
Blu-ray is in a death spiral. 12 months from now Blu-ray will be a videophile niche, not a mass market product.
With only a 4% share of US movie disc sales and HD download capability arriving, the Blu-ray disc Association (BDA) is still smoking dope. Even $150 Blu-ray players wonâ€šÃ„Ã´t save it.
16 months ago I called the HD war for Blu-ray. My bad. Who dreamed they could both lose?
In Blu-ray is dead – heckuva job, Sony!. It’s now a year later… where are we? Is there any HD DVD format left?