P & G — Serving your needs since 1837

The article includes a case study of Febreze, a furniture spray that almost failed until Procter & Gamble figured out how to manipulate customers into making it part of their daily routine. Great quote from a P&G psychologist:

> we realized we needed to create new products.  So we began
> thinking about how to create habits for products that had never
> existed before.

… in other words, they ran out of products that people actually need – so now they think up new “needs,” invent products to fulfill them, and manipulate consumers to form habits around the product.

Good Experience Newsletter

Apparently it’s not good enough to do marketing to find out what people need and create products that fill those needs anymore… you have to make shit up, then find some way to trick consumers into discovering those made up needs.

It’s almost as manipulative as the George Bush Administration.