Went to a presentation last night by Jared Spool at Saint Thomas where he talked about four things that they had learned about user experience by watching what Amazon does.
Included were examples of what happens when the lunatic fringe loves your site:
- Tuscan Whole Milk, 1 Gallon, 128 fl oz (As a romance novel)
- The Mountain Three Wolf Moon Short Sleeve Tee (See reviews)
- Laptop Steering Wheel Desk (Check the pictures)
The biggest take away is that just because it works at Amazon, if you do the same thing, your mileage may vary.
This one is my favorite:
http://www.amazon.com/Control-Christian-Marriages-Priesthood-Children/product-reviews/1425992609/ref=cm_cr_dp_all_helpful?ie=UTF8&coliid=&showViewpoints=1&colid=&sortBy=bySubmissionDateDescending